Lethbridge Polytechnic
New Brand Video Production Packages

The pre-production phase is critical to the success of our video projects, ensuring that all deliverables are executed smoothly and efficiently.

Pre-production includes our initial consultation, creative development, scriptwriting consultation, storyboarding, scheduling, location scouting, casting, logistics coordination, equipment planning and prep, voice-over coordination, and music selection.

Premium

The Premium package includes approx. two weeks of total filming, designed to capture all necessary footage at a cinematic standard, leveraging advanced equipment and techniques to ensure dynamic and engaging visuals.

This production will utilize equipment such as drones, camera-car systems, gimbals, advanced lighting, and cinema-grade cameras and lenses, and audio recording equipment.

Premium Plus

The Premium Plus package extends the filming duration to approx. three weeks of total filming time, providing additional time for more coverage of programs, research fields, activities and events.

This production will utilize the same equipment necessary as the Premium Package.

The post-production phase is crucial in transforming the captured footage into compelling stories and polished final products. Our focus is on developing a new and unique look for our videos to match the elevated level of education provided by Lethbridge Polytechnic.

Post-production includes the following: footage assembly, selects processing, voice-over recording, rough draft editing, final cut editing, final sound processing, color grading, titles and animation, music licensing and integration, final delivery.

Since our collaboration began, we have established a licensing agreement with Lethbridge Polytechnic that grants the institution access to all footage captured during our b-roll shoots. This agreement enables Lethbridge Polytechnic to utilize this footage for their internal productions, creating a valuable video content library over time.

Key Benefits:
+ Content Library: By building a comprehensive library of video content, Lethbridge Polytechnic can efficiently pull from past footage for future videos, saving time and resources.
+ Reuse of Footage: Many of our new video projects for the institution have benefited from incorporating previously captured footage, maintaining continuity and leveraging existing assets.
+ Internal Productions: The institution can use this footage to create their own ads and small edits, allowing for greater flexibility and adherence to their internal timelines.

Delivery:
+ Processed Footage: All footage is carefully trimmed, color-graded, and delivered in a user-friendly, ready-to-use format, ensuring high-quality and consistent visuals.
+ Licensing: Both the Premium and Premium Plus packages include the delivery of all processed selects reels captured during production, along with the applicable licensing to use this footage for future projects.

By providing Lethbridge Polytechnic with access to a well-organized and high-quality footage library, we empower the institution to produce engaging content that aligns with their evolving needs and goals.

To complement the new branding, we will create a new ending slide title animation that will be featured at the end of each video. This ending slide is important for reinforcing Lethbridge Polytechnic's new brand identity and maintaining consistency across all video content.

Using advanced animation techniques we will develop a dynamic and visually striking ending title slide that includes a light version, dark version, horizontal version, and vertical version.

Premium

Our Premium package provides a set of deliverables to cover all necessary versions of edits for a variety of platforms and use cases.

Primary Brand Video:
~ 120-second Primary Horizontal video
~ 60-second Vertical Social Cut
~ 30-second Vertical Social Cut
~ 15-second Vertical Social Cut

New Name Activation Video:
~ 90-second Primary Horizontal video
~ 60-second Vertical Social Cut
~ 30-second Vertical Social Cut
~ 15-second Vertical Social Cut

Open House Promotional Video:
~ 60-second Primary Horizontal video
~ 60-second Vertical Social Cut
~ 30-second Vertical Social Cut
~ 15-second Vertical Social Cut

Additional Delivery:
+ Processed Selects Footage Reels
+ New Ending Title Animations (dark/light versions)

Premium Plus

Our Premium Plus package includes everything listed in the Premium package, plus the following additions:

+ Additional 15-second vertical social edits cut from individual b-roll sessions highlighting different programs, research fields, activities, events, etc.

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Both the Premium and Premium Plus packages offer a premium level of review sessions, ensuring that the final products meet and exceed the expectations of Lethbridge Polytechnic.

Our review process is designed to be thorough and collaborative, allowing for unlimited rounds of feedback and revisions to achieve the highest quality results. There will be updates and review opportunities provided on each aspect of the production.

Both the Premium and Premium Plus packages offer extensive client involvement to ensure the final products align perfectly with the vision and expectations of Lethbridge Polytechnic. Our collaborative approach ensures that the client is engaged through the entire process, from initial planning to delivery.

You can expect:
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+ Initial Consultations: Comprehensive discussions to define project goals, objectives, and creative direction.
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+ Regular Updates: Continuous communication to keep the client informed about progress, planning, and coordination.
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+ Review Sessions: Multiple review sessions to gather feedback and make necessary adjustments during pre-production and post-production.
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+ On-Site Presence During Production: Encouraging client presence during key filming sessions for real-time feedback and adjustments.
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+ Active Feedback Integration: Incorporating client feedback during each revision round to ensure the final edits align with the client's vision.
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+ Team Accessibility: Easy access to the project team for questions, updates, and feedback throughout the project.
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+ Full Transparency: Maintaining transparency in all processes and decisions to build trust and ensure a smooth collaboration.

This project will feature our top priority level, ensuring that it receives the utmost attention and resources from our team. We understand the importance of this initiative for Lethbridge Polytechnic and are committed to delivering exceptional results within the agreed timelines.

ASAP Responses:
+ We guarantee prompt responses to all communications, ensuring that any questions, concerns, or feedback are addressed as quickly as possible.

High-Level Availability:
+ Our team will be highly available throughout the project, providing the flexibility needed to accommodate your schedule and any changes that may arise.

Priority Scheduling:
+ The project will take precedence in our scheduling, ensuring that key milestones and deadlines are met without delay.
+ Filming, editing, and review sessions will be arranged to fit the client’s needs, ensuring a smooth and efficient process.

By placing top priority on this project, we ensure that every aspect receives the dedicated focus and timely attention required to achieve the highest quality outcomes for Lethbridge Polytechnic.

Both the Premium and Premium Plus packages involve the highest level of effort and dedication to ensure the final videos are of the highest quality. Our team will employ meticulous planning, advanced techniques, and thorough attention to detail throughout the entire process.

This includes extensive pre-production, the use of advanced filming equipment, execution of complex shots and sequences, intensive editing, unlimited revisions, and advanced post-production techniques. By committing to these rigorous standards, we guarantee that the final outputs will exceed expectations and provide impactful and engaging content for Lethbridge Polytechnic.

A contingency budget is an allocated reserve of funds that can be used for any additional filming or editing that goes beyond the original scope of the project. This flexibility is crucial, especially as the new brand of Lethbridge Polytechnic begins to take shape over the course of this production.

Upon project completion, any unused contingency budget can be deducted from the final payment or reallocated towards future projects, such as capturing more b-roll throughout the year.

The contingency budget can be adjusted higher or lower upon request to meet specific budgeting allowances. This adjustment allows for ease of additional filming/projects without the need to initiate a new PO or project process.

The contingency budget is allocated at 20% of the production cost.